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Ago 22, 2022
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Where eharmony (opens in a new tab) falls short

Where eharmony (opens in a new tab) falls short

The Video Date feature, launched shortly after social distancing rules made it difficult to meet up in person, aims to keep first dates alive without the need to give out a Zoom username or phone number.

Everything is based on a 32-dimension system of multiple facets of successful relationships and companionship, but worded in a way that’s actually enjoyable to take. Questions and prompts are relatable, steer away from corny self rankings, and put a much larger focus on core values, future family life, and people skills outside of romance. (No one wants to date someone who’s mean to their neighbors.) It’s refreshing to see eharmony listen to its younger users and make changes to appeal to all types of serious relationships – not just the 40-year-old Christian, marriage-bound ones.

Familiarity with the eharmony that existed in the early 2010s means you probably also know about its not-so-inclusive past. The landing page used to feature your typical heterosexual hipster couple and users searching for same sex matches were automatically sent to eharmony’s spin-off site, Compatible Partners. After a 2010 lawsuit over the separation of gay and lesbian users from straight users, the early 2020 replacement of the original CEO with a CCO, CFO, and COO, and a clear need to move in a more modern, young, and inclusive direction, same-sex matching is now offered on the same page as straight matching and the hovering Christian vibe and church-related questions are gone. Still, this past might still be a turnoff for the LGBTQ community and their allies. Continue reading »

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