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Dic 2, 2022
La Meccanica
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Inside Dating-App Bumble’s Bid For Global Domination

Inside Dating-App Bumble’s Bid For Global Domination

Whitney Wolfe Herd opens the double doors of her suite at the Oberoi Hotel in New Delhi in a hotel bathrobe, her face hidden beneath a sea foam–green beauty mask. “Do you use any dating apps?” she asks the trio of room-service waiters as they roll a large trolley table into the room. Indeed they do. “Bumble has changed my life,” says a handsome 23-year-old named Shlok, who could be a spokesperson for the four-year-old dating-and-networking company. “We don’t have time to meet people.”

Wolfe Herd’s eyes widen, delighted. And though it’s 1:30 a.m. on a December night, and she has just changed out of the floor-length beaded Indian gown that she wore to Priyanka Chopra and Nick Jonas’s Delhi wedding reception (the last of five days of Chopra-Jonas festivities), the Bumble CEO and founder doesn’t seem remotely tired. It is mid-morning in Austin, Texas, where the company has its headquarters, and there’s work to be done. Wolfe Herd, 29, is joined by three female Bumble staffers in sweatpants and company T-shirts, MacBooks clutched under their arms. Continue reading »

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